LUXEWAY · Company Introduction

LUXEWAYFounded in Hong Kong, focusing on Luxury and outdoor brands merge into one track, committed to building China's leading High-end urban outdoor new retail collection brandWe focus on "functionality × design × luxury experience" to build Offline chain + online live broadcast + private domain traffic + supply chain integration The new retail ecosystem.

The corporate vision is to become Chinese version of BEAMS + TJMaxx The fusion of Luxury × Outdoor × Commuting Category reconstruction and scenario innovation in the retail sector.

Luxury Road Construction 1v1 exclusive butler shopping experience, introduce RFID intelligent traceability system, and was the first in the industry to implement 7 days no reason return and exchange, creating a new benchmark for high-end discount consumption.

📍 Stores and business scale

• Flagship store in Hong Kong's core business district:Target 3 stores
• Stores in Mainland cities:10+Home
• Category coverage: Urban outdoor clothing, bags, accessories, sunglasses, watches, sports equipment
• Brand cooperation: ARC'TERYX, Veilance, Snow Peak, Goldwin, Acronym, Descente Allterrain, etc.
• Controllable cargo value exceeds RMB 3 billion

🔁 Main business

• LUXEWAY Luxury City Outdoor Collection Store(Core Brand)
• LUXEWAY SELECT High-end discount collection
• LUXEWAY WHOLESALE Outdoor Brand Wholesale
• LUXEWAY LIVE Tik Tok/Video Account Live Broadcasting Business
• LUXEWAY AGENCY International brand agency cooperation

🤝 Strategic shareholders and capital background

Shetu has received capital support from multiple parties, including:

• Well-known domestic supply chain groups and leading e-commerce institutions
• Hong Kong Investment Fund
• Industrial capital and regional state-owned funds focusing on the new retail track (to be introduced)